Spedster
Graphic Design and Marketing
Spedster is a forward-thinking special education technology company dedicated to supporting educators, therapists, and families through innovative digital tools and resources. Focused on accessibility, efficiency, and impact, Spedster offers a range of products designed to streamline IEP management, enhance communication, and empower professionals working with students who have special needs. As a growing company with a mission-driven approach, Spedster blends technology and empathy to make a meaningful difference in the world of special education.
Work Description:
Directed all marketing efforts across the entire company, leading brand development, website creation, and consistent visual identity. Designed promotional materials, social media content for Spedster and our clients, newsletters, and email campaigns using Adobe Creative Suite and Squarespace. Managed the full launch cycle of two products, overseeing marketing strategy, UX, and cross-functional coordination.
Color Theory In The Classroom
Light Blue represents trust, loyalty, and reliability
Navy represents excellence, intelligence, integrity, and depth of character
Orange represents creativity, focus, motivation, is used when creating learning spaces to promote a welcoming environment
Green represents growth, harmony, and renewal
Palette
#A0C0D6
R:160 G:192 B:214
C:39 M:12 Y:8 K:0
#43597D
R:67 G:89 B:125
C:84 M:65 Y:29 K:10
#275DAD
R:39 G:93 B:173
C:92 M:67 Y:0 K:0
#FF8811
R:255 G:136 B:17
C:0 M:61 Y:100 K:0
#3DA35D
R:61 G:163 B:93
C:86 M:5 Y:93 K:0
Typefaces
Process
New Branding Pitch
Website Design
Spedster’s original website was cluttered, hard to navigate, and didn’t reflect the innovative work we do. I led the redesign with a focus on clarity, structure, and scalability—ensuring users could easily understand who we are, explore our services, and get in touch. The new site not only improves user experience but also supports the company’s growth with a flexible design that can expand alongside future offerings. The result is a clean, modern website that clearly communicates our brand and supports conversion goals.
www.spedsternow.com
Social Media
When I joined Spedster, the brand’s social media presence was minimal—with just a handful of posts on Facebook and Instagram, a few unpolished TikTok videos, and text-only updates on LinkedIn. I led a complete social media revamp, increasing our output to 5–10 thoughtfully designed posts per week on Facebook, Instagram, and LinkedIn, and 3–5 engaging video posts on TikTok. I created all visual assets and video content, wrote every caption, and developed a consistent, branded voice across platforms—significantly boosting our visibility and engagement.
Video Work
At Spedster, we quickly discovered that video content consistently outperformed static posts—earning significantly higher impressions and engagement across all platforms. In response, I focused on expanding our video strategy, creating dynamic, scroll-stopping videos tailored to showcase our diverse range of offerings. From concept to final edit, I handled the full creative process—filming, editing, motion graphics, and captioning—ensuring each piece aligned with our brand and connected with our audience. Below is a sample of our video content designed to inform, engage, and drive interest in what we do.
Publication Design
Spedster’s printed materials were our primary tool for introducing the company to potential customers—but they needed to do more than just inform. I led the creation of all print collateral with a focus on clarity, visual interest, and brand consistency. Each piece was designed to quickly communicate who we are, what we offer, and why it matters—while staying true to the visual identity we established. The final suite of materials is clear, engaging, and strategic—built to spark interest, support conversations, and leave a lasting impression.
