IEP Parent Coach
Graphic Design and Marketing
IEP Parent Coach is a family-centered AI-powered advocacy and coaching service dedicated to empowering parents of children with special needs as they navigate the IEP process. With a compassionate, informed approach, IEP Parent Coach provides expert guidance, practical tools, and individualized support to help families confidently collaborate with schools and ensure their child’s needs are met. Rooted in empathy and experience, the company bridges the gap between parents and educational systems—making advocacy more approachable, informed, and impactful.
Work Description:
Directed all marketing efforts for the entire company, leading brand development, website creation, and consistent visual identity. Designed promotional materials, social media content, newsletters, and email campaigns using Adobe Creative Suite and Squarespace. Managed the full launch cycle of two products, overseeing marketing strategy, UX, and cross-functional coordination.
Palette
#F0F6FF
R:240 G:246 B:255
C:4 M:1 Y:0 K:0
#FF9026
R:255 G:143 B:36
C:0 M:53 Y:93 K:0
#002AA7
R:0 G:42 B:168
C:100 M:92 Y:0 K:0
#5E0606
R:96 G:6 B:6
C:35 M:98 Y:94 K:56
Typefaces
Process
Website Design
IEP Parent Coach was a brand-new company in need of a digital presence that felt approachable, trustworthy, and informative. I led the design and development of the website from the ground up, focusing on clarity, warmth, and user-friendly navigation. The goal was to help parents quickly understand the services offered, feel supported in their journey, and easily take the next step toward working with a coach. The finished site balances simplicity and empathy—delivering a welcoming user experience that reflects the heart of the brand while laying a strong foundation for future growth.
www.iep-parent-coach.com
Social Media
As a brand-new company and product, IEP Parent Coach and AdvocateAI had zero existing social presence—no followers, no content, and no established voice. I built the brand’s digital identities from the ground up, creating visually cohesive, engaging content that introduced these offerings to the world. I designed and wrote every post, established a consistent visual style and tone, and developed content strategies tailored to each platform. From educational carousels to attention-grabbing video reels, my goal was to build trust, recognition, and interest in completely new audiences. The result was a growing, engaged community and strong brand foundations that support long-term growth.
Carousels
Video Work
At IEP Parent Coach, video content quickly became a key tool in capturing attention and building credibility with a brand-new audience. Recognizing the power of short-form video to simplify complex topics and foster trust, I developed a video strategy focused on educating, engaging, and empowering parents navigating special education. I led every step of the process—from scripting and filming to editing, motion graphics, and captioning—creating visually consistent videos that reflect the brand’s voice and mission. Below is a selection of videos created to introduce our services, highlight AdvocateAI, and connect with our growing community.
Ad Work
To support the launch of IEP Parent Coach and its flagship tool, AdvocateAI, I developed and executed a multi-platform digital ad strategy aimed at building awareness, generating leads, and establishing trust. Using Meta Ads, Google Ads, and boosted posts on Facebook and Instagram, I created a series of visually consistent, highly targeted campaigns that showcased the company’s unique value to parents navigating the special education process. From copy to creative, every asset was designed to resonate with our core audience. Throughout the campaign, I monitored performance closely—making strategic adjustments to visuals, messaging, and targeting to maximize engagement and return. The result: a dynamic ad presence that effectively introduced the brand, drove traffic, and supported early growth.
