Four Columns Marketing
Four Columns Marketing is a full-service B2B agency headquartered in Waco, Texas, offering integrated marketing solutions to clients nationwide. With expertise spanning strategy, branding, digital marketing, web development, and content creation, they partner with businesses across various industries—including healthcare, real estate, retail, and tourism—to deliver measurable results. Their collaborative, data-driven approach ensures that every campaign is tailored to meet client objectives and drive growth.
Columbus Avenue Smiles
Working with Columbus Avenue Smiles, I was tasked with creating engaging, on-brand social media content that would keep their feed fresh and visually appealing. Working closely with captions from the communications team, I designed a variety of single and carousel graphics—balancing clear messaging with thoughtful creativity. I leaned into the brand’s approachable tone while finding new ways to celebrate holidays, spotlight services, and drive engagement. Every design had to both reflect the practice’s professional identity and bring something visually interesting to the table. With tight timelines in mind, I maintained a steady workflow to ensure each piece was delivered with enough time for review, feedback, and scheduling—helping the client stay consistent, timely, and polished across platforms.
Uptown Malls
Supporting three unique Uptown Mall locations—Uptown Rapids, Uptown Christiansburg, and Uptown Meridian—I designed social content that balanced shared brand messaging with the distinct personality of each community. Every month, I created cohesive graphics for network-wide initiatives that spanned all malls, while also tailoring designs for location-specific events, promotions, and regional preferences. From seasonal campaigns to mall-hosted happenings, I adapted each post to speak directly to its audience while maintaining a unified visual identity across the Uptown brand. This dual approach allowed the content to feel both personalized and professional, boosting engagement and brand connection at every level.
City Center Waco
With our City Center Waco client, I played an active role not just in designing content—but in planning it. I participated in quarterly content strategy meetings where we mapped out campaigns aligned with upcoming events, current promotions, and creative ideas to engage the downtown Waco community. Using the captions provided by the communications team, I created single-image and carousel graphics that reflected City Center’s civic mission and vibrant local culture. I balanced consistency with originality, ensuring each post remained on-brand while introducing fresh visual elements. My work helped keep their digital presence engaging, timely, and connected to the heartbeat of the city.
Angel Fire Realty
For Angel Fire Realty, the mission was clear: showcase the beauty, adventure, and possibility of life in Angel Fire, New Mexico. I created engaging social media graphics that highlighted both the stunning properties available—ideal for vacation getaways or forever homes—and the vibrant lifestyle that came with them. Whether spotlighting ski season charm or summer mountain escapes, each design aimed to inspire potential buyers to imagine themselves in the heart of this scenic community. Collaborating with the communications team, I brought their messaging to life through visually compelling content that was both aspirational and true to the brand—helping build a consistent online presence that captured the spirit of living in Angel Fire.
