All University Sing is one of Baylor University’s most iconic student traditions—an annual, large-scale musical production featuring themed performances from student organizations. For the 2024 production, The goal of the project was to develop a cohesive visual identity that reflected this year’s focus on tradition, legacy, and family.

We created a full suite of design assets for the event within the strict timeframe and overcame quick adjustments and requests. This project required both creative vision and technical flexibility to deliver consistent, high-quality assets across multiple formats and use cases—all while honoring the spirit of a long-standing Baylor tradition and their specific branding requirements while bringing a unique take on the design.